Kasper Rorsted, chief executive officer at Adidas, discusses the company’s warning of slower sales growth, his outlook for 2019, growth in Europe, the trends he’s seeing, his relationship with Kanye West, the Reebok line and how he’s preparing for Brexit.
Kasper Rorsted, chief executive officer at Adidas AG, discusses global demand for sporting goods and apparel, the impact of digital on his industry and why the company would like to collaborate with French soccer player Kylian Mbappe.
Kasper Rorsted, chief executive officer at Adidas, discusses his guidance for full-year results, when we can see a return to growth in Western Europe, what will drive that return to growth, his strategy for Brexit, competition, how the trade tensions between the U.S. and China are impacting his business, his strategy for China and the company's e-commerce targets.
Adidas AG, the German sport-shoe maker, forecast up to 12 percent increases in sales and earnings this year as consumers spend more ahead of the Euro 2016 soccer tournament. Net income from continuing operations will rise at least 10 percent excluding goodwill impairment, Adidas said in a statement Thursday.