"Phygital" is a simple neologism – the fusion of "physical" and "digital". Social distancing means traditional fashion shows won't be making a return for a while. Emerging in their place is a plethora of digital fashion content destined for social media. At Louis Vuitton, Botter and Burberry, the content is largely narrative-based, with aesthetics melding seamlessly with activism. Top of the class, however, is Jacquemus, with his short, phygital film "Amour". We take a look at it and much more.
In Nairobi's Kibera, a young fashion designer is trying to turn the tide against coronavirus. David Avido Ochieng's facemasks aren't just beautiful to look at – they also alert his fellow residents to the threat of coronavirus and the importance of preventative measures.
Pragmatism and resilience aren't usually words associated with high-end fashion, but that was before the Covid-19 pandemic. FRANCE 24 takes you around the world to see how designers are innovating. In Beirut, fashion house Tony Ward is turning its attention away from high-end ball gowns and towards other more immediately useful creations. In Marseille, Atelier Bartavelle is sourcing locally and prioritising artistic collaborations. Last but not least, in Taipei, we discover two labels pushing the boundaries of innovation: DYCTeam and Just In XX.
Fashion prizes have long given young designers a chance to prove their worth. The prestigious Open My Med award, financed by the Maison Mode Méditerranée, offers designers the opportunity for mentoring and exposure. But things are very different in the time of Covid-19. Among this year’s winners, Flore Girard de Langlade in Marseille and Romzy in Dakar are making the best of a bad situation, while Quoï Alexander in Paris is questioning whether he still has a future in fashion. FRANCE 24 went to meet them.
Fashion has always known how to adapt to the world around it - and that's never been truer than right now. Face masks, once worn as fashion statements, have become indispensable amid the coronavirus pandemic. Big luxury groups and smaller outfits alike have repurposed their production lines to produce vital protective equipment. Covid-19 is forcing the world of fashion to take a long, hard look in the mirror. Who better to discuss these unprecedented times than Parisian designer Jean-Charles de Castelbajac? He joins us on the show under lockdown.
Back in January, Paris was once again the global hub of haute couture, providing the backdrop for the summer’s couture collections. It’s an art form out of reach for most budgets. But, at its best, it can carry powerful messages about artistic and economic freedom. At Julien Fournié and Alexandre Vauthier, it’s all about turning a dream into reality through the client and their couturier working together. Meanwhile, at Franco-Turkish fashion house Dice Kayek, founder Ece Ege explains how couture helps women in the industry stand on their own two feet.
In this edition of Across Africa we take you to eastern Ethiopia where refugees from kenya's Kakuma camp are finally coming home motivated by recent political and economic reforms. We also head to Angola where the country is tempting more lovers of its romantic Kizomba dance. Finally, we speak to Thebe Magugu, South African designer and 2019 LVMH prize winner as he exhibits for the first time at Paris Fashion week.
Fashion is always one season ahead, defined by its link to the disruptions that push our society forward. For its winter 2020 ready-to-wear collections, Chanel sends both slim and voluptuous models down the catwalk; black and white women dressed as musketeers. Balmain rethinks the very concept of the bourgeoisie, while Nigerian designer Kenneth Ize joins his South African colleague Thebe Magugu in turning to his roots for inspiration. Last but not least, Japanese designers Issey Miyake and Yohji Yamamoto
Models Kendall Jenner, Bella Hadid, Gigi Hadid, Joan Smalls and Irina Shayk all walked the catwalk for Riccardo Tisci's show Riccardo Tisci drew inspiration from Burberry's design heritage by re-imagining the British label's trenchcoats and camel, black and red check at London Fashion Week on Monday