Paris Fashion Week
The year 2020 will go down in history – although not necessarily for the best reasons! However, back in January, the pandemic wasn’t yet on everyone’s radar, and Paris Fashion Week went ahead as scheduled. People hugged, kissed, and didn’t think twice about hopping on a plane to attend the event. But when France went into lockdown in March, the world of fashion had to reinvent itself, finding new ways to create, consume and communicate.
As the world of fashion mourns the death of Kenzo Takada, Paris once again plays host to real-life fashion shows. Under the leadership of creative director Felipe Oliveira Baptista, Kenzo sounds the alarm over the destruction of global bee populations. At Dior, meanwhile, Maria Grazia Chiuri explores the way clothes are now more in the private sphere than ever before. And Nigerian designer Kenneth Ize uses his catwalk show to send home a defiant message: the celebration of his queer identity.
In an online message to mark the start of Paris Fashion Week, British supermodel Naomi Campbell ushered in a new age of digital fashion, while also embracing the goals of the Black Lives Matter movement. In these extraordinary times due to Covid-19, runway fashion shows are banned, with designers instead releasing videos on social media to showcase their collections, directed by an array of impressive names. We take a look at how this form of French soft power is moving with the times.
This year, three strong messages were conveyed at Paris fashion week: at Dior, Maria Grazia Chiuri once again flaunts her feminist credentials, Marine Serre embraces recycling, while Dawei advocates for courtesy and respect. The Chinese designer chose to self-quarantine, on the remote off chance he’s brought coronavirus back from Beijing.
From 1968 to 2018, this year marks five decades since the May 1968 protests which would revolutionise French society. An inspirational anniversary for designers at Paris Fashion Week, who've channelled that energy into next winter’s ready-to-wear collections.